Is thriving in a lockdown possible, or is it not?

Marking the start of 2021 in England — with the third lockdown

On 4 January 2021, Boris Johnson, the Prime Minister of the UK officially made a mark in history with an (overly optimistic 😅) announcement of the 3rd lockdown for England — “in the hopes” that these unfortunate restrictions would last (at best) till mid-February (and we would have better days ahead of us).

(UK Lockdown Update: On 27 January, the UK Prime Minister Boris Johnson indicated that Ministers will launch a review into the status of the coronavirus pandemic in the week commencing February 15.

In the following week, the findings will be submitted, reviewed, and discussed. …


What lies beyond the horizon?

Back then, with no backup plan and no job offer, I quit my job at Microsoft and bought a one-way plane ticket to London.

When I told my parents about my decision, they were petrified.

Why would anyone in the right mind leave a well-paid job behind?

And go to a “dangerous” place like London. (In their mind, every place other than Singapore was dangerous!)

Everyone wanted to talk some sense into me.

My parents, relatives, friends…all tried to warn me of the dangers.

It was a difficult and extremely frustrating period.

Not only did I had to deal with…


If you are new to Instagram or you are planning to convert your personal account to a business account, this is your complete beginner’s guide for 2019/2020.

A good Instagram marketing strategy for your business complements your content marketing strategy to generate high-quality inbound leads.

Instagram has been around since 2010 and especially in the last couple of years, new features and functionalities have been sprouting up.

If you are a newbie, it will take a while to figure out the ins and outs of tapping into this social media tool.

Nonetheless, this back-to-basics beginner guide is a great resource…


If you are a small business owner who is paying a monthly cost for your website and spent money building it up, installing Google Analytics tracking is mandatory.

Google Analytics isn’t just meant for the big corporations — it’s a web analytics tracking tool meant for any business who is serious about generating more revenue and hot leads with the website.

Why Google Analytics?

It’s free. Google offers this tool with basic functionalities for small businesses. Google bought developer Urchin in 2005 and it has evolved very quickly over the years.

It’s one of the early web analytics tool and the most widely…


Internet scamming is on the rise. Internet fraud has skyrocketed in recent years with almost 46,000 filed scams in 2017 in the U.S. alone. Despite reminders and stories shared by scam victims, the numbers continue to rise. Why is that so?

Well, people want to get things for free!

This year, Flickr, a photo sharing site was sold by Yahoo to photography company SmugMug. The new owners set a new allowance limit of 1,000 images as part of their revamp. For those who had a free account and have more than 1000 photos, their content will be actively deleted.


Source: Pixabay

You’ll know what to do when you are older. Once you get a degree, you’ll have a much better life than us. You’ll do much better than us. You’ll be the first graduate in our family. You have to set an example for your younger brothers.

That was what my parents told me since I was little.

I never really knew what I was doing

I was born before the internet became an integral part of our life today.

Nobody told me about the “life journey” and what the options were.

Naively, I was under the impression that as long as I follow along what others were doing…


Photo by Juan Pablo Arenas

What every entrepreneur dreads: hitting a creative drought. When you feel something is missing somewhere and you don’t quite know what else to do without looking like a copycat.

Just like the ebb and flow of the tide. And how the sun rises each morning and sets in the evening.

Isaac Newton once said, what goes up must come down.

Each time when we create or produce work, we are tapping into our tank of ideas and using them up. That’s output.

Most of us neglect to refill our think tanks and one fine day, the ideas just stop coming.


Photo by rawpixel.com from Pexels

The mobile phone is an important thing to have with you when you are outside.

Do you agree?

Imagine this scenario:

What would you do when your phone dies on you when you are not at home?

a) Take out your battery pack and start charging it

b) Thinks it’s time to buy a battery pack!

c) Has no battery pack and starts getting panicky and restless.

d) Phew, feels relieved to have a temporary peace of mind.

When the incident happened to me, I felt lost for the first couple of seconds.


My birthday run in winter up in Bergen, Norway

I never thought I would get any injury when I run. I thought I was infallible. And I was always very careful to avoid potential injuries while doing sport.

I started running when I was six or seven years old. My father’s favourite sport was jogging and he used to bring me along to jog next to him. When I was young, I was always trailing behind him. When I got older, I became faster.

Before I was even familiar with the term endorphins, I was already experiencing the satisfaction of running and breaking my personal best record. …


In this age of digital, everyone is hungry for more information. They look for information to enrich themselves, they research on products and services to ensure they are getting the “best buy”. And they want to know everything possible about the products before tapping on the purchase button.

And that’s where content comes into play. Every business on LinkedIn should provide relevant advice, knowledge to their potential customers. Because they want to know MORE before making the final decision.

They want to make sound decisions whether it’s through the media or directly on the website or from peer buyers.

The…

Clarice Lin

The ROI Doctor | Marketing Strategist | Help businesses get on page one of Google & YouTube | Founder of BaselineLabs, Speaker, Youtuber

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